A favorite of the running community, Julbo Eyewear is synonymous with mountain running. We caught up with runner, climber and CEO of Julbo USA, Nick Yardley in the days leading up to this year’s race.
Julbo has been a sponsor of the WSER for years. Why keep coming back? What about the race compels the brand to be involved?
2015 will be our 3rd year sponsoring the WSER and it started for us after I ran the race in 2012 (finished in 22:56), When I crossed that finish line I just knew that Julbo needed to be part of this wonderful event moving forward; it was one of the most profound and rewarding days of my life. As the granddaddy of all Ultras in the US, the WSER draws an incredibly talented field of top athletes and has a bigger atmosphere than other races. It remains THE race that those new or old to the sport aspire to completing.
The event itself has a wonderful feel, mixing history, welcoming volunteers, great organization, positive energy and terrific scenery. Even the toughest soul will feel the emotion welling up some time over the weekend and the need to shed a tear.
You went from mountaineer to ultra runner, talk about the similarities in mountain culture that push each scene and how that culture is present at WSER.
While it may be hard for many who have never climbed to believe, at the core of both sports there is an incredible connection and similarity. The type of climbing I love most is alpine climbing, moving fast and light over mountainous terrain, often for many hours or even days at a time, seeking the zone where mind and body work as one and all else has no meaning.
Ultra running is really the same thing, it’s a beautifully simple sport and the goal is to move light and efficiently through wild terrain in search of that zen spot. As I had less and less time to climb, I needed another outlet. I knew I could suffer for a long time if needed so ultra running seemed like a great opportunity to explore and I’m still at a loss for words at all the wonderful experience and incredible folks the sport has brought me into contact with.
Who are the heavy hitting Julbo athletes taking on WSER? Any race favorites?
Well all the Julbo athletes are my favorites! We are extremely lucky to have some of the very finest athletes in the sport wearing our glasses, I’m going to be rooting hard and loud for every single one and see them all as real contenders.
The well-known names to look out for though are Rob Krar, Stephanie Howe, Ian Sharman, Gina Lucrezi, Dylan Bowman, Denise Bourassa, and Mike Wardian.
Julbo pushes the technical aspect of product. Anything this year that’s tailor made for the WSER?
It looks like it’s going to be a mother of a hot race this year, sun protection is going to be really key to success. Runners are going to be wanting well vented glasses with lenses that they can wear slogging up the escarpment at the start of the race and down the through the heat of the canyons where you’re constantly popping in and out of the shade I think the Zebra lens is likely to be the model most popular in the Venturi frame – but I do know some folks will be cruising in their vintage Megeve’s and getting style points.
Anything to add?