Craig

FOR IMMEDIATE RELEASE

CONTACT: Craig Thornley, WS 100 race director, rd@wser.org and
Colleen Logan, VP Marketing, clogan@iconfitness.com

ALTRA NAMED PRESENTING SPONSOR OF WESTERN STATES 100

The world’s oldest and most prestigious 100-mile trail race announces multi-year presenting sponsorship agreement with Altra Footwear

AUBURN, Calif. – Altra Footwear has been named the presenting sponsor of the Western States 100-Mile Endurance Run, Western States 100 President John Medinger announced today.

The three-year agreement builds on an already successful partnership that began in October 2015, in which Altra was Western States’ exclusive footwear sponsor.

The new agreement, in addition to awarding Altra presenting sponsorship status, also gives Altra exclusive rights to serve again as Western States’ official footwear sponsor and gives Altra title sponsorship for the Golden Ticket races for entry into Western States. The Altra Golden Ticket races include Bandera 100K, Sean O’Brien 100K, Black Canyon 100K, Gorge Waterfalls 100K, Georgia Death Race 68M, and Lake Sonoma 50M.

“Altra exceeded all of our expectations over the past year,” Medinger said. “We have been really impressed with how responsive Altra has been as our partner. More generally, Altra is just such a fast-growing, progressive, future-minded company. They are as involved as a company can be in ultra running, and they truly understand the ethos of our sport.

“We are very excited to have Altra as Western States’ presenting sponsor.”

Western States race director Craig Thornley added: “We’ve developed a great relationship with Altra over the past year. In 2016 they were instrumental in helping us deliver one of the most memorable races we’ve ever had. Their engagement at each training run was unprecedented in my experience as race director. Altra’s representatives provided free shoe demos, and gave out free shoes. What was even more impressive was the human touch – when you have Altra’s people ─ well-respected reps such as Zach Bitter and Ben Bartley and Altra co-founder Brian Beckstead there in person ─ interacting with our runners, sharing stories, training tips and providing their perspective and encouragement, it makes for a truly memorable experience for our runners. I can’t compliment Altra enough for how involved they became last year.

“We’re thrilled to have this presenting sponsorship agreement with Altra in place.”

Altra was well represented in the 2016 Western States Endurance Run, with five of the Top 10 men: Jeff Browning (M3), Thomas Lorblanchet (M4), Ian Sharman (M6), Kyle Pietari (M8) and Jesse Haynes (M10) and two of the top 10 women: Meghan Arbogast (F6) and Maggie Guterl (F8).

“Altra is proud to renew and expand our partnership with the first and one of the greatest 100-mile ultra marathons in the world,” said Brian Beckstead, Altra’s co-founder and Global VP of sales. “Being part of the legendary Western States race in such a meaningful, long-term way is a dream come true for me as an ultrarunner. Altra is committed to running footwear innovation for the road, trail, track, treadmill and gym.  As athletes, we fully understand the importance of footwear and have a high expectations in our continued quest for footwear perfection.”

ABOUT ALTRA: Altra Footwear is now the third largest trail shoe brand sold in run specialty with three of the top seven trail-running shoes, according to data from NPD: Altra Lone Peak, Superior and Olympus.

Altra’s running shoe innovations are born from long hard runs in the Wasatch range, just minutes from Altra’s Utah headquarters. Founder Golden Harper, a former All-American runner who loves to run to the top of difficult mountain summits, invented a cushioned Zero Drop shoe and a foot-shaped toe box, features that are now found on every Altra shoe. Co-founder and Global VP of Sales Brian Beckstead completes at least one ultramarathon each year, including Eco-Trail Norway in 2016, Ultra Trail Mont Blanc and the Wasatch 100 in 2015 and Ultra Trail Mt Fuji in 2014.

Altra’s recent awards the 2016 “40 Under 40 Award” from Sporting Goods Business for Harper and Beckstead; in July of 2016 the Altra Lone Peak 3.0 Neoshell MID won “The Apex Award” from Polartec and the original Lone Peak Neoshell won “Top Gear Picks” from Gear Junkie; the Altra Olympus 2.0 won “Editor’s Choice” from Trail Runner and “Comfiest Runner” from Backpacker; the Altra Performance Half Zip jacket won “Most Innovative” from UltraRunning magazine and many more.

Follow @AltraRunning and #ZeroLimits on Twitter, Instagram and Facebook and at AltraRunning.com. Altra® Footwear is a brand of ICON Health & Fitness, the world’s leading health and fitness innovator, based in Logan, Utah.

ABOUT THE WESTERN STATES 100-MILE ENDURANCE RUN: The Western States 100-Mile Endurance run, first held in 1974, is the world’s oldest and most prestigious 100-mile trail run. Held on the last weekend in June in Squaw Valley, Calif., Western States brings together approximately 360 runners from across the globe and from all 50 states for what is considered the world’s most competitive and prestigious 100-mile trail race.

Altra Elite Athlete Jeff Browning took third place at the 2016 Western States Endurance Run, crossing the finish line with his children, from left, Annie, Abraham, Benjamin. Photo credit: Joe McCladdie

Although much of the same entry process remains in place, the Western States 100-Mile Endurance Run Board of Trustees announced on Monday, July 25 a new “general wait list” to accompany the field of 369 runners chosen during the race’s lottery on Dec. 3, 2016.

The 50-person “wait list” will also be chosen during December’s lottery. If any entrant withdraws from the race for any reason, the spot will be given to the next runner on the general wait list. A refund structure with corresponding deadlines has also been instituted for runners who choose to withdraw prior to the event.

According to Western States Board President John Medinger, the structure of a wait list will help the Run stay at its Forest Service permit limit of 369 runners.

“We realize the odds of being chosen in our general lottery are still pretty low – last year we had a record 3,510 applicants,” Medinger said. “In the past, we’ve ‘overbooked’ our initial entry list, anticipating that some runners will drop out due to injury or other factors. But it’s become increasingly difficult to forecast how many. With our new wait list, we’re ensuring that we will start exactly 369 runners.”

Much of the Run’s qualifying process remains the same. Runners are still required to complete a qualifying race in the allotted time during the qualifying period (the 2017 Run has a Nov. 9, 2015 through Nov. 6, 2016 qualifying period).

Once individuals have submitted their online applications from Nov. 5-12, 2016, entrants will be selected via lottery on Saturday, Dec. 3, 2016 in Auburn, Calif.

Once the field of 369 runners has been set, 50 more applicants will be selected from the lottery for an ordered general wait list. If any entrant withdraws from the race for any reason, the spot will be given to the next runner on the general wait list.

The only exception to this is if a sponsor or aid station designated runner withdraws from the race; the sponsor or aid station will be allowed to designate another qualified runner who has qualified and applied for the 2017 Run. If no replacement is designated, then the spot will be given to the next runner on the general wait list.

The refund structure for runners who withdraw is as follows:

Entrants who withdraw from the Run by May 1 will receive a 75 percent refund of their entry fee (not including the online fee);

Entrants who withdraw from May 2-June 9 will receive a 50 percent refund;

Entrants who withdraw from June 10-June 20 will receive a 25 percent refund;

Entrants withdrawing after June 20 will not receive a refund.

Runners who are not chosen in the original lottery remain “in the hat” for the next year’s lottery. Runners on the wait list who decline the opportunity to join the field of 369 will maintain ticket counts in the next lottery. If an individual is entered in the race at any point – e.g., is part of the 369-runner field – ticket counts will start over at the next year’s lottery.

The 44th presentation of the Western States 100-Mile Endurance Run will be held on June 24-25, 2017.

This year WSER is dumping the cup. In other words, aid stations will no longer provide cups for drinking. Instead, runners and pacers will need to carry their own cups, or better yet simply rely on their water bottles or hydration packs in order to drink beverages at the aid stations. Collapsible cups will be available at the WSER store for runners who may wish to purchase one before the race.

Our new cupless initiative is just one small step in our continuing effort to adopt more sustainable event practices. It will keep an estimated 21,000 disposable cups out of the waste stream and save the race approximately $900 in operation expenses each year.

WSER is also continuing to partner with Placer County and members of the Placer High School Music Boosters to recycle as much as we can. Special containers will be placed at all aid stations and throughout the finish line area to collect aluminum and plastic beverage containers, which the Boosters redeem to support student participation in Placer High School’s various music programs.

The remainder of our race’s garbage is processed through Placer County’s One Big Bin recycling program. Placer is one of only six counties in California that operates a mixed waste Materials Recovery Facility also known as a dirty MRF which functions to separate recyclable materials from the waste stream. The MRF has enabled the county to achieve a 100% participation rate in its recycling program, and successfully diverts up to 50% of the overall materials it collects from our landfill.

For the past several months, the community of ultra runners has been actively engaged in a dialogue regarding the place of performance-enhancing drugs (PEDs) in the sport of ultrarunning.  The question of how to keep ultrarunning a clean and drug-free sport is one of the defining issues in our sport today. In an effort to address this issue, the members of the Western States Endurance Run Foundation Board of Trustees today voted unanimously to adopt the following new performance rule, now known as “Performance Rule 18.”

Performance Rule 18 reads:

“The Western States Endurance Run has a zero-tolerance policy regarding the use of performance-enhancing drugs (PEDs). Any athlete who has been determined to have violated anti-doping rules or policies, whether enforced by the International Association of Athletics Federations (IAAF), the World Anti-Doping Agency (WADA), U.S. Anti-Doping Agency (USADA), or any other national sports federation is ineligible for entry into the Western States Endurance Run.

“The Western States Endurance Run reserves the right to conduct pre- and post-competition testing for any and all performance-enhancing drugs (PEDs) listed on the current WADA Prohibited List. Any athlete who refuses to submit to anti-doping controls, if selected for testing, shall be disqualified and subject to a lifetime ban from the Western States Endurance Run.”

FOR IMMEDIATE RELEASE

CONTACT: Craig Thornley, WS 100 race director, rd@wser.org. and
Colleen Logan, VP Marketing, clogan@iconfitness.com

ALTRA NAMED EXCLUSIVE FOOTWEAR SPONSOR OF WESTERN STATES 100

The world’s oldest and most prestigious 100-mile trail race announces partnership with Altra Footwear

AUBURN, Calif. – Altra Footwear has been named the exclusive footwear sponsor of the Western States 100-Mile Endurance Run, Western States 100 President John Medinger announced today. Altra is also the sponsor of the Altra 6K Uphill Challenge, beginning at the Western States start line and ending at High Camp. The Challenge takes place at 10 am on Friday, June 24 and is free and open to all.

“Over the course of the past several months, we talked to several footwear companies about their vision for a partnership with our Run,” Medinger said. “It became increasingly apparent, in our discussions with Altra Footwear Co-Founders Jeremy Howlett and Brian Beckstead, that Altra has a compelling vision for a partnership that we feel will immensely benefit our Run, the runners who come from across the globe to run our race, and the Western States community of friends and volunteers who have an incredible personal investment in what we do.

“Altra is a company that is clearly on a rapid and exciting trajectory. They are a company of high ethical grounding that appeals to all ability levels. And, they have a keen eye for where the sport is headed. They really do ‘get’ what we stand for as an organization, and they’ve made it very clear that our partnership will not only benefit our Run, but the sport in general.

“We are incredibly pleased to announce this partnership.”

Altra, which is located in Utah, traces its roots back to the work of founder Golden Harper, Beckstead and Howlett, who began experimenting with a better performing shoe which they named “ZeroDrop™” – the name refers to the lack of differential between the shoe’s heel and forefoot area. The shoe is also known for its distinctive FootShape™ toebox instead of the constrictive V-shaped toe box of virtually every other brand of running shoes.

“Altra Running and Western States Endurance Run are a natural combination, because we are both true pioneers in our respective fields,” said Brian Beckstead, Altra co-founder and VP of sales. “Western States invented the ultra-running race with the first ever 100-mile race in 1974. Altra pioneered running shoe design with a roomy foot-shaped toe box and a zero drop platform.”

Altra’s first – and only – product in their first line of shoes won “Best Debut” by Runner’s World in March 2012 and “Editor’s Pick for Most Innovative” by Competitor magazine in September 2011

When the line expanded to trail running shoes, the Altra Lone Peak was named “Editor’s Choice” by Runner’s World. Most recently, in Spring 2015, the Altra Superior 2.0 trail shoe won Editor’s Choice from both Runner’s World and Trail Runner. In Fall 2015, Altra Lone Peak Neoshell won “Best Weatherproof” from Competitor magazine, “Best Trail Running Shoes of 2015” from Men’s Journal and was selected for the Summer Gear Guide by Outside magazine.

The shoe’s unique Foot-Shaped toe box was an immediate hit with the ultra-running community, who necessarily spend continuous hours on their feet.

At the 2015 Western States 100, Altra shot to third place in the official shoe count at 16% of all finishers and 16% of all sub-24 finishers. In just a little more than 4 years, Altra has catapulted to the third largest trail shoe brand in the Run Specialty channel and now has 3 of the top 10 selling shoes in the industry, according to research from NPD.

“Ultra runners really appreciate Altra’s FootShape Toebox.  It allows your toes to spread out which provides a relaxing comfortable place for your feet to be and provides a stable base over rocky terrain.  At Mile 87 it’s particularly effective!” said Beckstead, who completed UTMB, Ultra Trail Mount Blanc in August in Chamonix, then two weeks later ran the Wasatch 100 in less than 30 hours.

The Western States 100-Mile Endurance run, first held in 1974, is the world’s oldest and most prestigious 100-mile trail run. Held on the last weekend in June in Squaw Valley, Calif., Western States brings together runners from around the globe and from all 50 states for what is considered the world’s most competitive 100-mile race.