HOKA® produces premium performance footwear for athletes of all types. Born in the mountains, HOKA shoes were initially distinguished by their oversized midsoles; today they are designed with the same enhanced cushioning, inherent stability and problem-solving inspiration to meet the running, walking, fitness and outdoor needs of a wide variety of users. With a bold and often unexpected approach, HOKA empowers athletes of all levels to feel like they can fly.
Performance Nutrition Sponsor
Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science.
The Active Joe provides fun, friendly, and affordable opportunities for people to get active, with most activities centered around the Dallas-Fort Worth metroplex in Texas. Producing several races during the year, they’re best known for the New Years Double event, which includes double marathons that many Texas ultrarunners use in their training for winter ultramarathons. Owner Libby Jones is an avid ultrarunner herself and fell deeply in love with the Western States Endurance Run in 2012 after standing in a wetsuit in the river at Rucky Chucky while helping runners cross throughout the night.
It all began in 1991 on a bike. Original Buff® Headwear was developed by Joan Rojas, a textile manufacturer, who struck gold one day while riding his motorcycle on the desolate Catalan roads of Spain. An avid biker since the 1970s, Rojas found that while he was out riding with his friends, he needed extra protection from the elements. In the two decades since, Buff® has become an international, multi-sport phenomenon. Our seamless multifunctional headwear protects athletes on the windiest Alpine slopes, the hottest deserts, and on plenty of rivers, lakes, roads and trails in between. Today, you can buy a huge lineup of Buff® products in more than 70 different countries and we’re still growing.
Brazen Racing produces Northern California events that challenge experienced participants and help introduce new runners to the lifelong benefits of running and the running community.
As America’s oldest western silversmiths, Comstock Heritage has been creating custom one-of-a-kind buckles since 1886. Using old-world techniques, each WS buckle is carefully crafted by hand, making each and every WS buckle truly unique.
DRINK COFFEE DO STUFF is a specialty coffee company built with the belief that extraordinary coffee leads to an extraordinary life. The mantra began in the Swiss Alps in 2012 during founder Nick Visconti’s pro snowboard days and continues today at our Lake Tahoe headquarters. As specialty coffees grow at elevations similar to that of our roastery, all our coffees are sourced from the mountains and roasted in the mountains. The hallmark of our coffee roasting style is maximizing sweetness and revealing origin characteristic. High altitude roasting at 6,000ft in Lake Tahoe provides us unique advantages to achieve this consistently making all our coffees more sweet, less bitter.
What you wear on your feet affects comfort and performance. Choose your socks wisely – your feet depend on it. Drymax.
Fenixlight Limited is a leading outdoor sport lighting brand as well as a national high-tech enterprise which specializes in R&D, manufacturing and selling of outdoor sport lighting tools, including mid/high-end flashlights, headlamps, bike lights and camping lanterns, as well as accessories, etc. The Fenix brand has successfully entered the major outdoor and military markets. Fenix products are being sold to over 100 countries and regions worldwide.
We build training programs around the person, not the event. One training program does not “fit all”. That means we use balance to create programs that consider the athlete’s personal life, physical condition, injury background and goals. Flahavan Ultra Coaching.
Everything we do is geared toward fitting you as an individual. Whether it’s footwear, apparel or sports bras, you have a fit that’s best for you and we’re here to help you find it!
Goodr We’re recklessly committed to fun…blah, blah, blah, sunglasses.
InsideTracker is a truly personalized nutrition and performance system. InsideTracker’s mission is to help people add years to their lives and life to their years by optimizing their bodies from the inside out. By analyzing the body’s data from blood, DNA and fitness trackers, InsideTracker gives a crystal clear picture of what’s going on inside, along with a science-backed action plan for improving your health and becoming your best self.
M45 Automotive is a Family Owned Subaru specific shop located in Auburn, CA. We’re here to serve you and make your life easier when you’re experiencing car trouble. We provide comprehensive services for every Subaru make and model.
Monsters of Massage WS Friend of the Trail recipients, Ve Loyce and Marsha Shackleton, are trained in Sports and Deep Tissue Massage, and also use Acupressure and Shiatsu. Ve Loyce has developed his own unique technique of massage, which he calls, “Attack-Orientated Target Massage.”
Sacfit is a running and walking team that provides individualized training programs for various distances.
San Francisco Running Company is a local run speciality store that has
been serving the bay area runners for more than 6 years. We pride
ourselves on being an integral part of the community through weekly group runs and events.
SFVC.com is a content site with the mission of discussing topics of entrepreneurship and endurance running.
Squirrel’s Nut Butter Originally created to heal damaged skin, Squirrel’s Nut Butter is a superior anti-chafe and restorative salve. Using only a handful of all natural ingredients, SNB reduces skin inflammation and irritation. Used from head to toe, SNB puts an end to your post-race shower yelps!
Starrrts goal is to complement your clinic visits and enhance your therapy journey by bringing the expertise of a movement specialist to your home. Through carefully curated home exercise and recovery programs, our aim is to maximize the benefits you receive from therapy and promote overall improvement. We offer improved communication between our doctors and clients between clinic visits and beyond, which allows for improved accountability, clarity, and retention. We are constantly expanding our team of licensed movement specialists, use Starrrt as your therapy companion. Coming to a clinic near you.
At Stoked Oats, a few things are really important to us: living the stoke, protecting the planet where we love to have fun, and creating the most nutrient dense, high protein, and low sugar oat based-superfoods that our customers can trust. To us it is pretty simple: if we are including an ingredient and selling it in one of our products, then it tastes great, it is good for you, and the planet. In addition to being good, our oats are made for real adventures, big and small. Not only are they preservative-free, pesticide-free, totally organic and non-GMO, but they’re also grown sustainably with rain-only water as part of our Grain From Rain commitment, to keep you and our planet prepared for whatever comes next. So whether you’re gearing up for your next backpacking trip, a day at the beach, or a phone call with your in-laws, it’s time you stop reading, start eating, and get stoked for your next adventure.
Strava is Swedish for “strive,” which epitomizes our attitude and ambition: We’re a passionate and committed team, unified by our mission to build the most engaged community of athletes in the world.
Suunto was born in Finland more than 80 years ago and is currently where most of our products are designed and hand crafted with pride in our flagship factory outside Helsinki. Our aim is to provide adventurers and sports enthusiasts with the best tools to explore and conquer new territory from the highest mountains to the deepest oceans – and anywhere in between.
In 1985 Ultimate Direction invented the first waist pack for carrying bottles. A few years later they designed the first hand-held water bottle carrier and numerous innovations defining the hydration pack category for endurance and every-day athletes. 30 years later the brand remains credible and critical to the world’s most passionate athletes. Ultimate Direction is headquartered in Broomfield, Colorado.
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The Aid Station is not just a running store, we’re a runners clubhouse. Come get the latest gear and stay for a beer. Trail.Run.Beer.
VESPA, is “Nature’s Catalyst” to Optimize Fat Metabolism (OFM) so you can tap into your unlimited energy by burning “Fat as your fuel” for performance, health and accelerated recovery.
Special thanks to The Auburn State Recreation Area.
Western States Store, powered by Fleet Feet
Special thanks to The US Forest Service, American River Ranger District, Tahoe National Forest.
Ultralive.net is a free webcast service for any ultra distance event. The primary purpose is to provide live results for 100 mile trail runs but any distance race can use the service.
Embark on an extraordinary journey with the UTMB® World Series through the best races, in the most iconic destinations. The only place to begin your quest to Mont-Blanc and gain access to the UTMB® World Series Finals.
Multi-year sponsorship arrangements are available to brands that embody and are in alignment with the Mission of the Western States Endurance Run. Those sponsors seeking an entry spot into the race for the upcoming year are strongly advised to apply by November 1 preceding the race. For more information on sponsorship opportunities please contact the Race Director.