Home » Sponsors


Presenting Sponsor

HOKA® produces premium performance footwear for athletes of all types. Born in the mountains, HOKA shoes were initially distinguished by their oversized midsoles; today they are designed with the same enhanced cushioning, inherent stability and problem-solving inspiration to meet the running, walking, fitness and outdoor needs of a wide variety of users. With a bold and often unexpected approach, HOKA empowers athletes of all levels to feel like they can fly.

Performance Nutrition Sponsor

Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science.


The Active Joe provides fun, friendly, and affordable opportunities for people to get active, with most activities centered around the Dallas-Fort Worth metroplex in Texas. Producing several races during the year, they’re best known for the New Years Double event, which includes double marathons that many Texas ultrarunners use in their training for winter ultramarathons. Owner Libby Jones is an avid ultrarunner herself and fell deeply in love with the Western States Endurance Run in 2012 after standing in a wetsuit in the river at Rucky Chucky while helping runners cross throughout the night.

Addaday Serious recovery tools for serious athletes

Brazen Racing produces Northern California events that challenge experienced participants and help introduce new runners to the lifelong benefits of running and the running community.

It all began in 1991 on a bike. Original Buff® Headwear was developed by Joan Rojas, a textile manufacturer, who struck gold one day while riding his motorcycle on the desolate Catalan roads of Spain. An avid biker since the 1970s, Rojas found that while he was out riding with his friends, he needed extra protection from the elements. In the two decades since, Buff® has become an international, multi-sport phenomenon. Our seamless multifunctional headwear protects athletes on the windiest Alpine slopes, the hottest deserts, and on plenty of rivers, lakes, roads and trails in between. Today, you can buy a huge lineup of Buff® products in more than 70 different countries and we’re still growing.

As America’s oldest western silversmiths, Comstock Heritage has been creating custom one-of-a-kind buckles since 1886. Using old-world techniques, each WS buckle is carefully crafted by hand, making each and every WS buckle truly unique.

What you wear on your feet affects comfort and performance. Choose your socks wisely – your feet depend on it. Drymax.

Fenixlight Limited is a leading outdoor sport lighting brand as well as a national high-tech enterprise which specializes in R&D, manufacturing and selling of outdoor sport lighting tools, including mid/high-end flashlights, headlamps, bike lights and camping lanterns, as well as accessories, etc. The Fenix brand has successfully entered the major outdoor and military markets. Fenix products are being sold to over 100 countries and regions worldwide.

Everything we do is geared toward fitting you as an individual. Whether it’s footwear, apparel or sports bras, you have a fit that’s best for you and we’re here to help you find it!

Goodr We’re recklessly committed to fun…blah, blah, blah, sunglasses.

IRUN4ULTRA Run Beyond Your Limits.

MicroLumen has been a leading manufacturer of high performance medical products since 1987.

Monsters of Massage
Monsters of Massage WS Friend of the Trail recipients, Ve Loyce and Marsha Shackleton, are trained in Sports and Deep Tissue Massage, and also use Acupressure and Shiatsu. Ve Loyce has developed his own unique technique of massage, which he calls, “Attack-Orientated Target Massage.”

“Innovation from frustration” Our philosophy at Orange Mud is very simple, make the most efficient, well crafted, American made gear. Our design team has spent years competing in adventure racing, ultras, mountain bike racing, trail running, marathons, Ironman’s and some amazingly fun outdoor adventures. Many of these experiences have often left us searching for the next best thing, but many times it’s just not there. So we figure someone has to make it, why not us? Our flag ship pack series is the HydraQuiver™. The bottle based systems are both ultra light, ultra stable, and ultra breathable hydration packs for runners. The Transition & Seat Wrap™ is our award winning multifunction wrap that keeps your towel from falling off when changing into workout gear, but also protects your car seat from sweat and grime after a good workout. Our Orange Mud laboratory is constantly designing new gear to improve your workout experience and currently has over 20 products in the development pipeline. For more information on Orange Mud, visit www.orangemud.com.

Sacfit is a running and walking team that provides individualized training programs for various distances.

San Francisco Running Company is a local run speciality store that has
been serving the bay area runners for more than 6 years. We pride
ourselves on being an integral part of the community through weekly group runs and events.

SFVC.com is a content site with the mission of discussing topics of entrepreneurship and endurance running.

Squirrel’s Nut Butter Originally created to heal damaged skin, Squirrel’s Nut Butter is a superior anti-chafe and restorative salve. Using only a handful of all natural ingredients, SNB reduces skin inflammation and irritation. Used from head to toe, SNB puts an end to your post-race shower yelps!

Single Track Running is a race organization based in Northern California. We organize events from 5k to 50miles.

Suunto was born in Finland more than 80 years ago and is currently where most of our products are designed and hand crafted with pride in our flagship factory outside Helsinki. Our aim is to provide adventurers and sports enthusiasts with the best tools to explore and conquer new territory from the highest mountains to the deepest oceans – and anywhere in between.

Stay up to date with the latest news in UltraRunning.

The Aid Station is not just a running store, we’re a runners clubhouse. Come get the latest gear and stay for a beer. Trail.Run.Beer.

VESPA, is “Nature’s Catalyst” to Optimize Fat Metabolism (OFM) so you can tap into your unlimited energy by burning “Fat as your fuel” for performance, health and accelerated recovery.


Special thanks to The Auburn State Recreation Area.

Western States Store, powered by Fleet Feet

Special thanks to The US Forest Service, American River Ranger District, Tahoe National Forest.

Ultralive.net is a free webcast service for any ultra distance event. The primary purpose is to provide live results for 100 mile trail runs but any distance race can use the service.

Taking part of the Ultra-Trail® World Tour is the opportunity, throughout the years, to discover cultural and sporting differences. Every continent is included: Africa, America, Asia, Europe, Oceania… providing opportunities to enhance their sporting culture, create new friendships, and to feed on emotions in order, one day perhaps, to be a “finisher” in all the events!

Sponsorship Opportunities

Multi-year sponsorship arrangements are available to brands that embody and are in alignment with the Mission of the Western States Endurance Run. Those sponsors seeking an entry spot into the race for the upcoming year are strongly advised to apply by November 1 preceding the race. For more information on sponsorship opportunities please contact the Race Director.